Parents participate in skin to skin bonding with their newborns for up to 1 year! The baby tends to outgrow the shirt at about 6 months, but this is NOT a product that's only useful for a week! While Damon said it, my rebuttal made it to the cutting room floor! The fact is that DadWare or DadWear (it's DadWare, but I have to blog about this for purposes) is a great kangaroo care, skin to skin bonding shirt. And since I've had so much feedback from Women wanting in on the design, I'm looking at producing one soon!