What an amazing ride for DadWare. Last year around this time, we weren't sure we were going to air on ABC's Shark Tank and get the word out about Kangaroo Care and skin to skin bonding as it relates to new parents, but specifically fathers. Dads get left out of the skin to skin bonding/kangaroo care game and it's critical to their involvement in their child's life that they do this critical, simple action that is so special to both parent and baby.
Though we didn't get a deal, the exposure has been amazing and we really appreciate everything ABC did for us and our company. Some of the production staff had experiences in the NICU and knew of the importance of kangaroo care. This was one of the key factors to getting on the show and being able to give our pitch to the sharks. My biggest regret is not having our MomWare lineup ready to go!