When naming this company, I thought the name DadWare would be awesome. It's a tool for dads to wear to become better fathers! But is it DadWear or DadWare? I mean, you wear clothing. But you use hardWARE. So DadWare or DadWear? Well, I figured DadWear didn't look as cool as DadWare. Even though, phonetically they are the same. I thought major searches would account for this, alas, they did not. So with SO much DadWear vs. DadWare issue moving forward, I just hope this little rant helps out to make that sill engine see my site for the new dad with and interest in skin to skin bonding over here.